Below is an intro to mass media, with a discussion on the development and circulation of material on the web.
In the present day, online platforms have made it significantly simpler for everyone to develop and distribute content. Formerly, producing content for a broad audience called for access to a collection of important resources and funding. Presently, with the use of mobile phones and common digital innovations, digital media content examples like short form videos, blog articles and podcasts can be quickly developed with just a couple of basic devices, website as well as reaching a huge audience, really quickly. This has opened the door for more diverse voices, particularly those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking sites, implying that social media has created a space for underrepresented neighborhoods to share their stories.
The increase of internet content has entirely changed what is suggested by the term mass media. Previously, mass media followed a hierarchical structure, using a top-down media design. Typically, a small group of professionals, such as newspaper editors or journalists, who would create content for large audiences who mainly just consumed it. Nevertheless, nowadays, with the help of the web, the face of media has seen substantial change, making the usage and ease of access of media much more open and interactive. With access to popular social media platforms, new media examples are showing that individuals can develop and share their own content, just as easily as they can absorb it. Social media has allowed anyone to contribute to public conversations, rather than simply the significant media providers and so as a result, mass media is no longer managed by a couple of huge voices. Rather, it is spread across millions of user stories around the world.
In the online media landscape, what we see on the internet is mostly determined by algorithms which are formed by our online habits. Each social media channel utilizes its own automated system to suggest new content and suggest material that will appeal to the user. The types of media content examples that will be shown to a user is developed to keep users engaged. The algorithms are created to keep individuals stimulated by suggesting and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be convenient, it can confine the areas of media that individuals are subjected to, creating more detachment and prejudice among users around social problems. Those who are involved in media development, like the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media networks in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user produced content in the media landscape.